• launched a complete overhaul of the brand identity from start to finish
  
  
• led the design direction of the website
  

• launched a complete overhaul of the brand identity from start to finish
  
  
• led the design direction of the website
  

• launched a complete overhaul of the brand identity from start to finish
  
  
• led the design direction of the website
  

• launched a complete overhaul of the brand identity from start to finish
  
  
• led the design direction of the website
  

• launched a complete overhaul of the brand identity from start to finish
  
  
• led the design direction of the website
  

Understand the full scope of the current competition, offerings, and target market.

Understand the full scope of the current competition, offerings, and target market.

Understand the full scope of the current competition, offerings, and target market.

Understand the full scope of the current competition, offerings, and target market.

Understand the full scope of the current competition, offerings, and target market.

Present a new design direction to head towards.

Present a new design direction to head towards.

Present a new design direction to head towards.

Present a new design direction to head towards.

Present a new design direction to head towards.

Deliver complete branded package with new identity.

Deliver complete branded package with new identity.

Deliver complete branded package with new identity.

Deliver complete branded package with new identity.

Deliver complete branded package with new identity.

Relaunch the website with the new identity.

Relaunch the website with the new identity.

Relaunch the website with the new identity.

Relaunch the website with the new identity.

Relaunch the website with the new identity.

When Xceed approached us, they were initially only looking for an identity rebrand to match their goals of expanding their business and services. We resonated with their ethos of getting to really know their clients and candidates on a personal level and reflected this in our research of the current competition & landscape.

When Xceed approached us, they were initially only looking for an identity rebrand to match their goals of expanding their business and services. We resonated with their ethos of getting to really know their clients and candidates on a personal level and reflected this in our research of the current competition & landscape.

When Xceed approached us, they were initially only looking for an identity rebrand to match their goals of expanding their business and services. We resonated with their ethos of getting to really know their clients and candidates on a personal level and reflected this in our research of the current competition & landscape.

When Xceed approached us, they were initially only looking for an identity rebrand to match their goals of expanding their business and services. We resonated with their ethos of getting to really know their clients and candidates on a personal level and reflected this in our research of the current competition & landscape.

When Xceed approached us, they were initially only looking for an identity rebrand to match their goals of expanding their business and services. We resonated with their ethos of getting to really know their clients and candidates on a personal level and reflected this in our research of the current competition & landscape.

With Xceed's assistance, we put together some persona profiles to get a full grasp on the company itself, as well as the candidates and clients that they served. Their answers were essential to the decisions we later made in the design process.

With Xceed's assistance, we put together some persona profiles to get a full grasp on the company itself, as well as the candidates and clients that they served. Their answers were essential to the decisions we later made in the design process.

With Xceed's assistance, we put together some persona profiles to get a full grasp on the company itself, as well as the candidates and clients that they served. Their answers were essential to the decisions we later made in the design process.

With Xceed's assistance, we put together some persona profiles to get a full grasp on the company itself, as well as the candidates and clients that they served. Their answers were essential to the decisions we later made in the design process.

With Xceed's assistance, we put together some persona profiles to get a full grasp on the company itself, as well as the candidates and clients that they served. Their answers were essential to the decisions we later made in the design process.

Equipped with the proper knowledge, we got to work! Starting with Moodboards, we presented multiple possible options for the design direction.

We also started on some rough sketches as to what the logomark could look like and how it could represent Xceed as a company.

Equipped with the proper knowledge, we got to work! Starting with Moodboards, we presented multiple possible options for the design direction.

We also started on some rough sketches as to what the logomark could look like and how it could represent Xceed as a company.

Equipped with the proper knowledge, we got to work! Starting with Moodboards, we presented multiple possible options for the design direction.

We also started on some rough sketches as to what the logomark could look like and how it could represent Xceed as a company.

Equipped with the proper knowledge, we got to work! Starting with Moodboards, we presented multiple possible options for the design direction.

We also started on some rough sketches as to what the logomark could look like and how it could represent Xceed as a company.

Equipped with the proper knowledge, we got to work! Starting with Moodboards, we presented multiple possible options for the design direction.

We also started on some rough sketches as to what the logomark could look like and how it could represent Xceed as a company.

Now that the design work was in full-swing, we refined the logo and fleshed out the remaining assets such as Colour combos and accompanying Patterns.

Our goal was to aim for a fresh and modern yet professional and business-savvy take in order for Xceed to stand out from the typical cookie-cutter websites we saw during the Discovery purpose. We wanted to highlight their empathetic approach, the way they truly cared and got to know their customers as well as clients, which became our guiding star.

Now that the design work was in full-swing, we refined the logo and fleshed out the remaining assets such as Colour combos and accompanying Patterns.

Our goal was to aim for a fresh and modern yet professional and business-savvy take in order for Xceed to stand out from the typical cookie-cutter websites we saw during the Discovery purpose. We wanted to highlight their empathetic approach, the way they truly cared and got to know their customers as well as clients, which became our guiding star.

Now that the design work was in full-swing, we refined the logo and fleshed out the remaining assets such as Colour combos and accompanying Patterns.

Our goal was to aim for a fresh and modern yet professional and business-savvy take in order for Xceed to stand out from the typical cookie-cutter websites we saw during the Discovery purpose. We wanted to highlight their empathetic approach, the way they truly cared and got to know their customers as well as clients, which became our guiding star.

Now that the design work was in full-swing, we refined the logo and fleshed out the remaining assets such as Colour combos and accompanying Patterns.

Our goal was to aim for a fresh and modern yet professional and business-savvy take in order for Xceed to stand out from the typical cookie-cutter websites we saw during the Discovery purpose. We wanted to highlight their empathetic approach, the way they truly cared and got to know their customers as well as clients, which became our guiding star.

Now that the design work was in full-swing, we refined the logo and fleshed out the remaining assets such as Colour combos and accompanying Patterns.

Our goal was to aim for a fresh and modern yet professional and business-savvy take in order for Xceed to stand out from the typical cookie-cutter websites we saw during the Discovery purpose. We wanted to highlight their empathetic approach, the way they truly cared and got to know their customers as well as clients, which became our guiding star.

When the full branding package was being delivered, Xceed was looking to also redesign their website. Since we already understood the design direction best, we happily accepted and started working on laying out the foundation of the site.

When the full branding package was being delivered, Xceed was looking to also redesign their website. Since we already understood the design direction best, we happily accepted and started working on laying out the foundation of the site.

When the full branding package was being delivered, Xceed was looking to also redesign their website. Since we already understood the design direction best, we happily accepted and started working on laying out the foundation of the site.

When the full branding package was being delivered, Xceed was looking to also redesign their website. Since we already understood the design direction best, we happily accepted and started working on laying out the foundation of the site.

When the full branding package was being delivered, Xceed was looking to also redesign their website. Since we already understood the design direction best, we happily accepted and started working on laying out the foundation of the site.