Hello, r/Advertising!

Hello, r/Advertising!

Quick Links to Assignments
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Create a new "About Me" Page & Portfolio Site

  • Click here to check out the About Me page.

  • And, well, you're on the portfolio site right now so welcome! You can check out my work by clicking the "Work" link on the top right :)

According to the brief supplied below, create a short list of six production companies you might hire to produce the experience.

The Brief

The Creative Ask: Create an integrated master brand campaign to cement brand as THE DRINK OF SUMMER with fresh, famous, and non-traditional brand actions.

Creative Idea: Nothing can replace the connection made by seeing friends in person. That’s why XXBRAND is launching a custom mobile cocktail bar built for four friends who want to drink together while still maintaining social distance. In addition, we're creating a content series for you to bring the party back home, to keep those virtual happy hours going when you need them.

Requirements

  • A physical experience that people can go to in person
  • Reservation app or website for physical experience
  • Content series to help promote and share recipes, fun episodic content, across a variety of channels

A creative production partner who helps brands and agencies with ideation, content and experience production by creating campaigns that get people talking.

Interactive campaign that showcases how well Tool of NA can connect people to a good cause with the use of a social incentive. By creating this immersive experience that's fresh, non-traditional and is sharable across multi-channels, Tool of NA would be a great candidate to work with XXBRAND.

An interactive experience that brought together fans of GoT by creating a treasure hunt of sorts for fans to find thrones placed in different locations and take photos with it.
This campaign shows that Tool of NA knows exactly how to instantly bring people together and connect them to the brand while creating a content series that they can use to promote and share across a variety of channels.

An award-winning experience design company redefining what's possible at the edge of an ever-expanding digital universe.

Through this campaign, North Kingdom showed that they know to use new technology in order to drive engagement, and that in order to connect people to their community, these kinds of experiences are what's needed to ensure the experience is positive and energized thus guaranteeing brand awareness and engagement.

This AR experience campaign demonstrates North Kingdom's experience with non-traditional approaches to connecting consumers to brands. Their ability to use complex AR features in order to encourage engagement can be re-modelled to fit XXBRAND's requirements.

A global digital creative agency that uses digital technology in ways that make the analog world better.

This campaign shows that Analog Folk really understand connection through a sense of community while also keeping in mind the restrictions of social distance.
Their ability to build brand love by showing the community that the brand will still be there for them is impressive when you factor in the fact that they did this without a supporting media budget.

AnalogFolk's non-traditional approach to going beyond perceived boundaries through organic social channels is a great match for XXBRAND's requests. This campaign showcases their ability to create an integrated master brand campaign with the same fresh, famous, non-traditional approach to their custom mobile cocktail bar pitch.

A brand experience agency with a focus on connection who is well-aquainted with designing integrated campaigns that function across a variety of channels.

This campaign showcases Amplify's experience with visual activation and maintaining a brand's aesthetic. They understand how to curate a physical experience that feels fresh and contemporary which directly translates to XXBRAND's requests.

While Gin Palace showcases Amplify's familiarity with the concept of mobile cocktail bar, this campaign showcases their use of working with breakthrough technology that translates to both on-the-ground and social/promotional content that can be shared across a variety of channels.

A small team of creatives and producers who create memorable experiences.

Flying Object's re-imagination of the typical digital touchscreen showcases their ability to take a familiar experience and transform it into a fresh and non-traditional physical experience that reinforces the brand's ability to stay top of mind during Valentine season.
This could easily translate to the same fresh, non-traditional experience that will cement the brand as The Drink of the Summer.

Flying Object's re-imagination of the typical digital touchscreen showcases their ability to take a familiar experience and transform it into a fresh and non-traditional physical experience that reinforces the brand's ability to stay top of mind during Valentine season.
This could easily translate to the same fresh, non-traditional experience that will cement the brand as The Drink of the Summer.

This campaign's focus on connection stood out as one to take note of. By taking advantage of all the human senses, Flying Object was able to create a memorable, immersive event that reinvented the experience of an art gallery.
I believe this can be adapted to re-invent the concept of a mobile cocktail bar for XXBRAND by creating an experience that adapts to all the human senses, just like this did for Tate.

Award-winning global brand experience agency that delivers strategy, style, and substance that's called the "Real World Thinking" approach.

Created an immersive pairing experience that explored the brand in a new way by showing the quality of the product via pairings with professionally curated culinary dishes.
This shows that Sense is able to find ways to connect people to the brand by introducing familiar yet fresh ideas to the table.

Flying Object's re-imagination of the typical digital touchscreen showcases their ability to take a familiar experience and transform it into a fresh and non-traditional physical experience that reinforces the brand's ability to stay top of mind during Valentine season.
This could easily translate to the same fresh, non-traditional experience that will cement the brand as The Drink of the Summer.

This experience went for the "full immersion without detracting from the product experience" route. They paired the perfect full serve with friends and a beautiful environment in order to build brand equity and memorability, thus showcasing their understanding the necessary unity between brand aesthetic and product experience while making sure to link it to the consumer's experience of connecting with friends over a drink or two.