CLIENT

Cashew & Clive Catering

POSITION

Graphic Designer

PROJECT TYPE

Packaging Design
Brand Refresh

DESCRIPTION

     During my time at Cashew & Clive Catering, I was asked to help design a complete 360° truck wrap for Cashew & Clive Catering's food truck. It was going to be driven and displayed at Fan Expo, a 4-day event; considered to be the largest fan convention in Canada. Drawing inspiration from the pre-existing logo, provided reference images, as well as considering the target market, I worked with the Marketing Director to conceptualize a colourful and fun pattern to bring attention to the truck and give customers a sense of what the truck offered from a far distance.

truck side isolate 2
truck isolate